Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.[1] Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization.[2] Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the design process, both in education and practice.
This list of methods is by no means comprehensive or necessarily accurate. Graham and Bachmann's examples of revolutionary ideas might better be described as evolutionary; both Marx and Copernicus having built upon pre-existing concepts within new or different contexts. Similarly, the description provided for artistic innovation represents one perspective.
A creative process is an approach to producing things are are new and original. This can apply to areas such as design, communications, media and innovation that require fresh ideas to inspire customers or solve problems. The following are common examples of creative processes.
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